How We Were Founded
You never know what life is going to hand you. Plans can be changed in a blink of an eye. To say our lives were changed when our son, Carter, was diagnosed with acute lymphoblastic leukemia is a masterpiece of an understatement. But it was during one of our many trips to St. Louis for treatments that we realized not only had the priorities in our lives changed, but we were ready to take the leap and follow our shared dream to open our elite fishing and outdoor store as a family! From there, everything just fell into place.
With Joe, Carter, and Lucy all being avid fishermen and a fisherwomen, we wanted to offer elite fishing products and high-quality outdoor clothing. Of course, Jennifer wanted to have something that she liked, too, so we added jewelry and home items. In that one four and a half hour trip to St. Louis in 2017, we had planned out exactly what we were going to do, even down to the name of the store. We wanted a name that would reflect the beautiful area where we live, and we all agreed that the one thing the Ozarks had a lot of was rocks! Carter decided we would spell it R-O-X. So therein, Rox Outfitters was born.
In 2017, we purchased the old cosmetology school in Highland and completely remodeled it. We even built a small pond and waterfall in the store with a bridge where you can look down and see the koi and goldfish when they decide to be sociable. We have stocked the store with items and brands you would normally have to go to a bigger city to find. We even designed our own custom branded rods, Rox Rods, which are comprised of the highest quality components available in fishing rods today, as well as other house branded fishing tackle and clothing. To add to the Rox experience, Lucy has an elite, one-on-one salon in the store, called Fish 'N Clips, where she offers a unique atmosphere for all her clientele.
We love where this new adventure has taken us. Carter is in complete remission, but will have to take monthly chemo treatments until 2020. Carter and Lucy tied the knot on 9-22-18, making this truly a family affair, and we get to spend time together as a family, which we learned is not something to be taken for granted.
ROX Outfitters aims to provide an elite outdoor experience by ensuring our customers have access to the most elite, high-end products available for the best price.